Tuesday, October 30, 2007

Selection/Rejection/Intention Report

Selection/Rejection/Intention Report
Since the summertime, I have created five alternate solutions for my senior project. I needed to choose three final designs to perfect for my final solution. These three designs will be the options I will show to the cast/crew of the musical to allow them to decide which designs they like best for each advertising medium. To aid me in my decisions, I asked my peers to comment on and rate each of my designs on a scale of 1 to 4 (one being highest). They only rated four out of five of my designs because the last one I created based on the advice I received from my classmates.
My first solution was of three potted plants on a table-one with purple flowers, one with orange flowers, and one with a man-eating plant. Above the table, the words “Little Shop of” are written in script, while below the table, “HORRORS” is written in dark red bold letters. This drawing utilized bright colors, interesting concepts, and good contrasts. My peers gave me comments such as nice coloring, good focus, and possibly too much detail. The average rating for this drawing was 1.5. The pros of this drawing are the color choices, the focus, and the creativity. However, some of the smaller details may be too small to show up on a medium such as a ticket, which means I will need to do some major adjusting to format this design for tickets. I have chosen to use this design as the main focus of one of my three final design boards for my project.
The next solution is very similar to my fourth solution. They are both of a man eating plant in a pot. The pot in both drawings depicts the play’s title in the same fonts as alternate solution 1. The second drawing is a dark green plant with dark red spots on it. Mostly, my peers told me that this drawing was a good idea which is simple enough to be seen in many media, however the dark colors made the picture pretty dull. This drawing had an overall rating of 2.75. Alternate solution 4 portrayed the plant in a lighter, brighter green color with decorative touches of yellow, orange, red, and purple around the open mouth. My peers said they liked this design a lot because of the brighter colors used with the same simplistic design. This design rated a 2 on the four point scale. I chose to modify AS 4 for my final design board. I discarded solution 2 because its cons out weighed the pros and AS 4, while being very similar, definitely would have a more positive effect for the play.
AS 3 was definitely the poorest out of my five designs, rating a 3.6. I decided to attempt to draw the flower shop on the street corner. However, the picture came out looking ever dark and very detailed. My peers said that this design would not make them want to attend the play and that the heavy detail and dark colors would not fare well in creating the different advertising media.
My fifth solution was a compilation of the advice from my peers and their ratings. I drew the singing trio from Little Shop of Horrors standing around two microphones and interlocking their arms. To the right of the women, there is a small man eating plant. The title is written above and below this picture. My classmates and mentors suggested to draw a design with some of the characters as well as the plant, so I decided the trio would be a fun and interesting way to include the characters. I also decided to keep all of the colors in this drawing bright and make as little detail as possible to allow many modifications and size adjustments to be made, if needed.
As I said, I chose the first and fifth AS because of their bright colors, interesting designs, and positive feedback which I received from my classmates. But as for AS 4, while I liked this design, I did feel that I needed to improve on it. So, I changed the shape of the plant’s “head” from a tear-drop shape to a rounder shape. Also, I added many vines swirling upward and around from the pot. Some of these vines contain smaller man-eaters, just as Audrey II sprouts in the movie. I figured that these changes would keep the simplicity of the design while adding more creativity and dimension to the plant.
Overall, I definitely think I made the right choice in choosing alternate solutions 1, 4, and 5 to develop for my final designs. They all have colors that pop, designs which grab attention, and the ability to be adjusted to be used for many different advertising methods. Also, using the idea matrix and my friends’ advice really helped because they are the ones who will be attending the play based on the quality of the advertising. Knowing that they like these final designs gives me confidence that whichever designs are chosen by the cast and crew will definitely be the ones to draw in the best crowd for the 2008 musical.

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