Self Evaluation

Introduction
In August of 2007, I began working on my Systems Engineering II senior project. The overall goal of my project is to create a design scheme that will be used to advertise for my high school’s production of Beauty and the Beast in May of 2008. This design scheme consists of flier, ticket, playbill, and T-shirt designs. I have finished designing the products, shown them to the cast and crew of the play, and I’ve surveyed these individuals to gain an understanding of their opinions on the final design. The performance of the musical will be in two weeks; this will be the final test of the efficacy of my designs.

Solution Description
The goal was to create a simple and elegant looking design to suit the theme and romance of the play. I began the design process by brainstorming styles to use on the title. Then, I chose a design that I liked for it and began to work on a colored final format of it. I settled on writing “Beauty” in script, “and the” in small capital letters below the first line, and “Beast” in a bold serif style.
The words were written in a silvery-gray marker on a piece of black construction paper. I drew a rose in the bottom left corner of the title with the same color and filled in the petals with a gold marker. This design was somewhat low quality, being on construction paper and done completely by hand. I scanned this into the computer and created more contrast and intensity using Photoshop. I then added copyright information such as authors, composers, and original director/producer.
I then adapted this final design using Photoshop to fit on the flier, playbill, and T-shirt. To do this, I moved some of the copyright information around, made sizes smaller or larger, and added borders. In order to create the tickets, I used a similar design with a white background, black writing, and a red and green rose. This was featured with a dark black background and white writing with a white border. Everything was formatted and edited in Photoshop while completing the original versions by hand with markers and paper.

Differences
My designs changed somewhat along the course of construction. Originally, I hadn’t planned to do so much work in Photoshop, but I ended up spending about a week of class working with the program to edit my designs. Also, my original design did not have enough copyright information. When I met with the Creative Arts Club advisor to discuss my designs, he said that the company said we must have more information on the designs with larger sizes as well. I had originally designed the rose to look differently, but my mentor corrected me and showed me the way it needed to look, so I made those changes. I also moved and rotated the text and drawings at various points. Overall, the design itself remained very similar to the way I’d originally planned it to look, but a few minor things changed, including the boldness of color, small details, and placement of information.

Successes and Failures
General Organization
Overall, I feel that my I was quite organized for this project. Most of the time, I was able to stick with my planned schedule for each marking period. I was just late or last minute with a couple of documents throughout the year. My calendars may have been a little over optimistic, but I always tried to keep to it. Also, at a few points, a Photoshop file did not save correctly or I’d forgotten to send myself something, which also set me back in completing my work.
Developmental Work & Construction
Because my developmental work was simply my final designs in detailed forms scanned into the computer, this process was fairly simple. I was able to use my brainstorming designs and modify them to create the final products. At first, I had no idea how to use Photoshop, so my early work with it did not turn out well. However, I sought help and quickly gained the necessary skills to do the work.
Logging
I did pretty well with consistent posting on my blog throughout the year. Most weeks I was able to post on Tuesday and Friday (give or take a day). Only on weeks when a lot was going on in Systems or in other classes did it become difficult to keep up with logging my progress.

Lessons Learned
I have learned to be more realistic when scheduling my time. Although I was mostly able to complete everything by the time it was due, I did not account for possible mishaps and complications that would delay my progress. Also, I have learned that when taking part in a mentorship program, it is very important to have multiple mentors. My mentor had surgery during MP2 when I was working on my developmental work and was unable to remain in contact with me. You never know what will happen when working with people so it is important to plan ahead.
I also learned a lot about design in general through research and practice. I learned a lot about the math and science and technology of advertising design, how to choose colors based on theme and emotion, and I learned a lot about the programs and methods used for design processes.

Design Flaws
When I was modifying my drawings some of the words and pictures became a little pixilated and distorted because of the way the files were saved. This could’ve been avoided by saving it as a vector file before modifying it. Also, I used a lot of color in my black design and this caused us to have to mainly use the less professional white flier to save ink.

Self Improvement
Problem Solving
Throughout the course of the year, there have been many complications with my project. First, I had to halt work on my designs when the play was changed from Little Shop of Horrors to Beauty and the Beast. I had to start over from brainstorming half way through the year and redo my designs to fit the new play. Also, at one point, I had to modify all of my designs using Photoshop to add in the proper copyright information. I had to work quickly and creatively sometimes during this project in order to complete work on time and remedy problems.
Communication Skills
Mostly due to the mentorship program, I have greatly increased my professional communication skills. I had to seek out and contact a mentor in the field of graphic design and/or advertising who would help me throughout the year. I kept in contact with her throughout the year and utilized her professional knowledge of the field to aid me when I got stuck and needed advice.
I also was able to communicate myself through design and writing during this project. Using drawings and color choices, I depicted the theme and title of the play. Excluding the assignments for class, I utilized writing to highlight the details of the play. All of the fliers and tickets explain the date and location of the performance in order to inform the audience. These design principles and use of information all allowed me to help my communication skills grow and prepare me for mentorships and internships in the future.
Organizational Skills
As I stated before, I did fairly well with staying organized for my project. I usually had all of my designs and files in the same place and was quite regular with my online updates. In the future, I will try to stick with the schedule I make for myself and keep up with logging my work. Sometimes, I scheduled too many assignments and drawings to b finished for one week and ended up getting backed up and mixed up. In the future, I will not only plan my schedule more realistically, but I will also try to budget my time more effectively.

Conclusion
Overall, this year has taught me so much about design principles, scheduling, proper communication, advertising, the math and science of design, and the importance of organization. I have also learned a lot about myself as a student and as a designer. Sometimes things get piled up and I become stressed out. But I found that I end up pushing myself to complete the work that needs to get done. I enjoyed this year in Systems Engineering II and I believe that I have learned many lessons that will aid me in college and even after that.

Week 2 Log (2)

I finished my testing results report, however, I won't really know the efficacy of the designs until the play in a few weeks.

Testing Results

Introduction
Now that I have finished my product for my senior project, I need to test the efficiency of the designs. To do this, I created a survey and asked members of the cast and others involved in the play to fill it out. My final testing procedure cannot take place until the end of May when I see how well the advertising attracted viewers to the show.

Procedure
In order to test my designs, I first had to show the designs to the advisor, director, cast, and crew of the musical. Then, I created a survey with six questions- five objective and one open ended. To see a copy of the uncompleted survey, please see Appendix A.

I handed this survey out to all of the individuals who saw the designs and asked them to honestly answer the questions. The questions asked them how well the designs portrayed the theme of the play, how well the colors attract attention, if the information provided was thorough enough, if they think the designs will attract a large crowd, if they provide enough copyright information, and if they have any additional comments or advice about the designs.
The student survey is only a part of the testing process. The process will be completed after the performance of the play. This will be May 20-31. The true test of the designs is their success in attracting a substantial audience and helping the play earn a decent profit from the show.

Results
The majority of the people surveyed stated that the designs portrayed the theme and plot of the play very well. One stated that it gives a general idea of the plot and another said that it was neutral in this aspect. All except one of the people surveyed said the colors attract attention very well. Everyone said that the information provided was very informative and that the designs will attract a large crowd. I do need to add a little bit of information regarding the original director and producer of the play to the fliers and programs, but other than that, the copyright information is adequate. A copy of a filled out survey is on Appendix B.

Below are some of the quotes I received from the open ended question:
“Looks very professional and is well organized.”
“I like the black poster a lot better; the white one looks less professional.”
“I like the font used for the title.”
“I love the tickets, the red is a good color to spark interest. I thought the posters could have had more on them, but it might have taken away from the overall design. Way better than last year!”
“I like the contrast of yellow, black, and white. The writing of the title is attractive. Red pops the rose; I bet it looks great on a t-shirt!”

As I said, I will not know the full level of efficiency of these designs until the play in May. Hopefully, the nature of the survey responses will reflect the final test results as well.

Week 2 Log

I began evaluating and analyzing my testing results and I started my Testing Report today in class. I'll finish it tomorrow or the next day.

Week 1 Log (2)

I handed out the surveys and collected the data. Overall, everyone liked the designs and rated them as "Very good" for each of the areas surveyed. I learned that some thought the black design was nicer and more professional, which I agree with.

Week 1 Log

I have created a survey to use when asking the cast & crew of the play their opinions of the designs. I asked if they liked the designs, if the colors were bright enough to attract attention, if it was informative enough, if there was enough copyright information, and if they had any other comments. I'll be passing these out at play practice this week to gain results.

MP4 Calendar

April 28th-May 2nd
• Show the designs to the cast of the play and get their opinions
• Ask classmates for their opinions
• Record all results for the testing report
• Post on blog Tuesday and Friday
May 5th-9th
• Write testing report, have it finished by the 7th (due the 8th)
• Post on blog Tuesday and Friday
May 12th-16th
• Review all work that I’ve done throughout the year
• Write self evaluation (due the 14th)
• Make sure all of my posters and reports are set up for the exhibit
• Post on blog Tuesday and Friday
May 19th-23rd
• Organize all products and reports for the exhibit
• Write up a progress update outline
• Post on blog Tuesday and Friday
May 26th-30th
• Make sure I have all of the needed mentor contacts done (due June 4th)
• Start final exam assignment (if handed out by then)
• Post on blog Tuesday and Friday
June 2nd-6th
• Finish final exam by Friday of this week
• Hand in all mentor contacts
• Hand in final exam (due June 10th)
• Post on blog Tuesday and Friday
June 9th-13th
• Study for other finals
• Last blog posts ever!

Week 8 Log

I finished my design board and presentations start today. Wish me luckkk.

Design Brief & Background Info...

My project consists of creating a design scheme for the 2008 School Musical, Beauty and the Beast.



I have to create a design which will be pictured on the advertising fliers, the playbills, tickets, and CAST/CREW Tshirts.

[playbill picture: http://www.library.american.edu/images/archives/playbill.jpg]
[ticket picture: http://www3.ncc.edu/alumni/tick.gif]
[times square picture: https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcTm6TBzc8owtMWU9daePbBKH1UN6TB6I1Pe2hQNLuHe6JmTz818AQcMvLaHdd5O2ybhlcOK9a97bOXpN1frRrtDev3I23LlrqQorztWrESnm9K7W-XXNNEc1MyjlgukBQYPbl477gpX4/s400/26--NYC07--TimesSquarePosters04.jpg]

Construction Pictures

^ Formatting of the final designs. (Pictured: creating Flier)
^ Cutting out the designs and mounting them on construction paper for the design board.


^Placing the designs in their positions on the board.
^ Gluing the designs onto the board.
^ Outlining the designs and labeling each part.

T-SHIRT DESIGN

Above is the design that will be on the front of the t-shirts. The back will say CAST or CREW.

Week 8 Log

I've finalized all the designs and sent them to the director, club advisor, and mentor. They each had a couple of things that I should change on the designs. The alterations were minor and I have fixed them all.

Week 7 Log (2)

I finished all of my designs, including three ticket options. I've posted them all on my blog, turned in my press release, and I'll be getting ready for my final presentation over break. FINALLYYY DONNEEE. !

Ticket Designs

Above are the three designs for the tickets.

Playbill Design

Above is the design for the playbill.

Flier Designs

Above are the designs for the two fliers which will be printed out. The times and prices are tentative and will be changed if necessary.

Basic Designs

Above are the designs which will be used on the Tshirts, Fliers, Programs, and Tickets for the play.

Week 7 Log

My press release is almost done, I'm working on the summary right now and the placement of pictures. I finished the playbill design today, including the white around the border. I have to finish the ticket designs still.

Week 6 Log (2)

I changed the shape of the rose on the black design from pointed to swirled petals. I created both fliers and have almost completed the playbill design. I just need to modify it a little to make it look more professional. I'll do that Monday.

Week 6 Log

I changed the boldness of the writing on both of my designs using Photoshop and rearranged the placement of the letters and flowers on the designs. I spoke with the club advisor and he told me that I need to include the authors of the music, lyrics, and book on the designs (according to the script company we purchased from). I'll include these in the final designs this week.

Week 5 Log (2)

I have all of my information together for my press release. I sent my designs to my mentors and they've both told me the things that are good and what should be changed/modified. I'll be doing this next week.

Week 5 Log

I am beginning my press release assignment this week. I'm gathering my old work together (information about research, background on the project, developmental work, and final designs).

Week 4 Log (2)

I scanned my drawings and next week I'll make them into their final designs.

Week 4 Log

I didn't do much work this weekend on my systems project, but I plan to be scanning my drawings this week to start the final form of the fliers, tickets, etc.

Week 3 Log (2)

I scanned the designs into the computer and I'll post them early next week. After I do this, I'll start creating the final design board which will be my final project.

Week 3 Log

The designs for the tickets, programs, etc are FINISHED and I'll be showing them to the director sometime this week. =]

Week 2 Log (2)

I'll be finishing the designs today and scanning them to the computer this weekend. Then I'll post them and show them to the director. YAY. As long as he approves, I'll then begin to get the final copies printed and such.

Week 2 Log

I went on college visits all weekend, so I didn't have a chance to go out to get new supplies to finish the designs. I'll be going after school today to purchase black paper and metallic pens/markers. Then, I'll create the final designs.

Week 1 Log (2)

For the different designs, I'm going to use the same design for the title as described in Log 1 and I'll add some sort of variation. For example, for the t-shirts, I'll be putting a gold silhouette of Belle and the Beast with the title in silver, and for the tickets, I'll have the title surrounded by a circle of roses.

MP3 Week 1 Log

I've come up with an idea for the title and I've worked on a few different ways to format it. "Beauty" is written in script, "and the" written in capital letters under "Beauty", and "Beast" is written below that in a large all caps Times New Roman type of writing.

MP3 Calendar

MP3 Calendar

Week 1 (February 4-8):
· Begin working on final design for the title in Photoshop
· Post on blog-Tuesday and Friday

Week 2 (February 11-15):
· Create the logo in all necessary sizes
· Post on blog-Tuesday and Friday

Week 3 (February 18-22):
· Save the logo to a disk and show it to director for approval
· Post on blog-Tuesday and Friday

Week 4 (February 25-29):
· Contact printing company about printing the poster, send design
· Post on blog-Tuesday and Friday

Week 5 (March 3-7):
· Begin press release form
· Post on blog-Tuesday and Friday

Week 6 (March 10-14):
· Finish Press release- DUE ON MARCH 19th
· Print all of the designs on final paper.
· Post on blog-Tuesday and Friday

Week 7 (March 17-21):
· Create a professional board for all designs
· Prepare all materials for final presentations
· Post on blog-Tuesday and Friday

Week 8 (March 24-28):
· SPRING BREAK! Relax and enjoy
· Type up outline for presentations on April 2nd
· Post on blog-Tuesday and Friday

Week 9 (March 31-April 4):
· Type up and print out mentor contacts -due April 3rd
· Presentations start on APRIL 2ND !

Week 10 (April 7-11):
· Finish presentations
· EL FIN.

Week 9 Log (2)

I did pretty well on my presentation last week. But I didn't have a model because ...I couldn't. Sicne the play got changed last minute, there was no point to make a model based on Little Shop of Horrors, and I hadn't heard from the director about what he wanted for the designs. So I just showed my developmental stuff, which I'd thought would be enough. My midterm is done. Hooray. Now it's time to start the final stuff and finish this project.

PLAY UPDATE!

It has been decided today that the play will no longer be Little Shop of Horrors. It is now going to be Beauty and the Beast. This decision was based on the availability of cast members and the difficulty of the songs. To accomodate this change with my project, I've begun to research the new play and get some pictures of the characters. I'll start doing practice drawings of them this week. Sometime this week or next week, the director will hopefully let me know what he'd like for the tickets, programs, fliers, t-shirts, and posters. Then, instead of creating 3 design boards for the cast/crew to choose from, I'll be just creating his ideas from the start. I'm extremely excited about this change of plan. =]

Week 9 Log

I'm working on my outline. I'll also be practicing this presentation before I present for a grade to make sure I am confident with the navigation around the site.

Week 8 Log (2)

I have completely finished, turned in, and posted my math & science report! YAY! Now that that burden is gone, I can start to work on my outline for next week's presentations. I'll also start working on my mentor contact sheets. My main mentor was unable to email me at all this marking period because she had surgery and would not be able to stay in contact. I made up for this lack of contact with extra meetings with my secondary mentor.

Math & Science Paper

You may be wondering how mathematics and science play a role in my graphic design project. Well, I know I was asking myself this question, but then I researched these properties and I found that math and science do play a part in the art of advertising. They can be found along the way of the design process and then in the final production of the advertising media.
Math is involved in advertising when determining the cost of printing and the paper, the size of tickets and fliers, and the proportions of the drawings which are based on these sizes. To find the cost of the printing of t-shirts and fliers, multiply the base fee by the number of shirts/fliers and then subtract any type of discount (such as a group rate). In this equation, let C equal cost, B equal base fee, n equal number of prints, and d equal discount. C=Bn-d
The tickets will be the standard business card size of 3.5” x 2” and will probably just be printed at the school (eliminating the factor of the cost for printing tickets). Fliers will be printed on 8.5” x 11” sheets of paper and will probably be printed by a printing company. I do not know at this point in time how large the t-shirts will have to be and how large the posters will be. Each of the designs will be resized using Photoshop to make them proportionate to the size of the final product.
Another aspect which is involved in advertising and graphic design is technology. Many types of machines and software are necessary for the completion of my project. A computer and scanner are necessary, as well as any machinery used by the printing companies. I need to use the computer software program, Photoshop for resizing and editing my designs in order to create the final product. This is basically all of the technology which is really involved in this project.
A large aspect of advertising is science. This may seem odd at first, but think about it – colors must flow properly and go with each other and they also must be the proper colors for the tone of the design. For example, a drawing of a happy moment would be colored with bright and cheerful colors, while a more upsetting and macabre scene would be mostly darker and bolder hues. (Colour Schemes)
This method to select colors is a science; colors can have many different combinations ranging from different intensities of the same color to its complimentary colors. You can even choose these colors by looking at a photograph and extracting three or four colors which will represent the feeling in the picture. (Creating a Color Scheme) These combinations are called color schemes and each color has endless combinations.
Not only do colors need to be chosen well to blend with the other colors around them, but they also must be chosen with the overall picture in mind. The colors’ meanings must convey the message and feeling in the scene. For Little Shop of Horror I’ve tried to use mostly deeper, bolder colors such as reds, greens, and oranges while adding a splash of bright colors in each design. The small amount of brightness represents, to me, the irony of the play and how the characters are so oblivious to the oddity of this gigantic plant that keeps growing. The darker colors convey the deep and eerie events in the play while the bright colors show the quirky side of the show.

Works Cited
"Colour Schemes". Mezzoblue. August 14, 2007.
http://www.mezzoblue.com/archives/2004/05/14/colour_schem/.
“Creating a Color Scheme”. Tutorials. January 8, 2008.
http://www.chainstyle.com/tutorials/colscheme.html.
“Interior Design and Decoration”. Dezine Holdings Ltd. January 6, 2008.
http://www.interiordezine.com/index.cfm/Colour.

Color Schemes and Meanings

The following images are courtesy of http://www.interiordezine.com/index.cfm/Colour

^ Green Color Meanings


^ Black Color Meanings


^Orange Color Meanings


^ Red Color Meanings


^ Green Color Schemes


^ Orange Color Schemes


^ Red Color Schemes

Week 8 Log

I have all of my research and images set to go for the math and science paper, now all I have to do is type it up. After this, I'll begin work on my presentation outline.

Winter Break Update

I'm not going to lie, over winter break, I got no work done on my systems project becacuse we'd just turned in developmental work and all thats left for this marking period is my math & science paper. I wasn't sure where to begin with this, so I just decided to enjoy the break and wait till 2008 to start working again. Happy New Year, everyone!!