Testing Results

Introduction
Now that I have finished my product for my senior project, I need to test the efficiency of the designs. To do this, I created a survey and asked members of the cast and others involved in the play to fill it out. My final testing procedure cannot take place until the end of May when I see how well the advertising attracted viewers to the show.

Procedure
In order to test my designs, I first had to show the designs to the advisor, director, cast, and crew of the musical. Then, I created a survey with six questions- five objective and one open ended. To see a copy of the uncompleted survey, please see Appendix A.

I handed this survey out to all of the individuals who saw the designs and asked them to honestly answer the questions. The questions asked them how well the designs portrayed the theme of the play, how well the colors attract attention, if the information provided was thorough enough, if they think the designs will attract a large crowd, if they provide enough copyright information, and if they have any additional comments or advice about the designs.
The student survey is only a part of the testing process. The process will be completed after the performance of the play. This will be May 20-31. The true test of the designs is their success in attracting a substantial audience and helping the play earn a decent profit from the show.

Results
The majority of the people surveyed stated that the designs portrayed the theme and plot of the play very well. One stated that it gives a general idea of the plot and another said that it was neutral in this aspect. All except one of the people surveyed said the colors attract attention very well. Everyone said that the information provided was very informative and that the designs will attract a large crowd. I do need to add a little bit of information regarding the original director and producer of the play to the fliers and programs, but other than that, the copyright information is adequate. A copy of a filled out survey is on Appendix B.

Below are some of the quotes I received from the open ended question:
“Looks very professional and is well organized.”
“I like the black poster a lot better; the white one looks less professional.”
“I like the font used for the title.”
“I love the tickets, the red is a good color to spark interest. I thought the posters could have had more on them, but it might have taken away from the overall design. Way better than last year!”
“I like the contrast of yellow, black, and white. The writing of the title is attractive. Red pops the rose; I bet it looks great on a t-shirt!”

As I said, I will not know the full level of efficiency of these designs until the play in May. Hopefully, the nature of the survey responses will reflect the final test results as well.